PlanetBox Earth Day Campaign

creative direction, PHOTOGRAPHY, EMAIL MARKETING, & Content Creation

We worked with PlanetBox to support their Earth Day campaign that runs through the second half of April.

We started our work by creating the art direction for the photography that would be key in marketing the campaign. This included ideation, mood board creation, preparing photoshoot shot lists for the in-house photographer & working with the brand’s manager to ensure proper assets were created for all campaign needs across omni-channels such as Email Marketing, Web Graphics, Social Content, & Digital Ads.

In addition to providing overall creative direction & asset creation, we were pleased to introduce a new style of lifestyle photography into the brand. This allowed the PlanetBox products to shine like never before in an Earth Day campaign.

VIEW PLANETBOX

Art Direction Moodboard

Organic Nature Scene

Leaning into the "earth day” campaign hard with an outdoor  nature scene. Using moss, rocks, leaver (leafy veggies like lettuce, broccoli, etc)

Food styling in boxes are colorful and fruit and veggie focused.

Playful "bugs" made from food to have in the scene. Playing in to the nature scene