New York Fashion Week x Afterpay

Creative DirectionContent CreationPR & Influencers
Written By Elise Tello
 

creative direction, Social media, content creation, PR & INfluencers

We partnered with Afterpay to be on-the-ground social media content creators to cover New York Fashion Week in September 2022. We built brand awareness for Afterpay as the lead sponsor of NYFW through engaging content across Instagram & TikTok.

We started our NYFW campaign prior to the start of NYFW by building hype around the first-ever NYFW NFT drop, The Keys to NYFW, that unlocked access to coveted NYFW experiences and limited drops. We continued the campaign by giving their audience a peek at events & activations at NYFW.

In addition to providing original content, we also worked with Afterpay Brand Ambassadors to create short-form interview-style videos for both Instagram Reels & TikTok. We look forward to continuing NYFW coverage for Afterpay for the February 2023 season.

 
 
 
@afterpayusa You collab’d with @kimshuistudio on the first ever ‘internet designed’ dress that’s being revealed TONIGHT on her runway - catch it LIVE right here @ 8pm #AFTERPAYxNYFW ♬ original sound - afterpayusa
@afterpayusa Replying to @amyplav you asked, we delivered. Check out backstage at @kimshuistudio ♬ original sound - afterpayusa
 
@afterpayusa We love some fashion $$ confessions. Check out @armielchandler’s 🔥 questions for guests at @nyfw #AFTERPAYxNYFW ♬ original sound - afterpayusa
@afterpayusa Spring Studio’s next top model walk brought to you by @armielchandler ✨ #AFTERPAYxNYFW ♬ RUNAWAY - KAYDEN
@afterpayusa We love an investment piece 👏🏻 Check out @armielchandler’s hot questions for guests at @nyfw. #AFTERPAYxNYFW ♬ Aesthetic - Tollan Kim
 
 
@afterpayusa @nyfw sponsored by Afterpay, vibes by ✨@Beyoncé ♬ original sound - Beyoncé
 
Elise Tello https://www.sunnysocial.co
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