Marketing Strategies to Enhance Your Business

Putting together a marketing strategy that is tailored to your business and brand can be overwhelming at times. When you want to take your business to the next level it’s much easier to do when you have a solid strategy in place ready to work.

I’m someone who finds marketing to be extremely fun. I love marketing online because it gives us a chance to get in front of and really connect with the community surrounding our brand. 

Whether our community is on Instagram, Facebook, our website, or any other place we can focus our marketing efforts on really building the relationships and trust around our business.

So with all that being said this post will be about # different marketing strategies that you can use to enhance your business and brand.

Content Marketing

Content is king. Having powerful content positions you as a leader which then puts you as a higher authority as a business owner. Gaining loyal followers is a lot easier when you are providing free content that they can apply to their life, whatever your niche may be.

The way people have consumed content has evolved, though. And this fact is very important to keep in mind as a business owner! So since this type of marketing has evolved, please keep in mind:

  • No one actually reads anymore. If you are writing a blog post, the majority of lovely people that land on your page are going to skim. This means including infographics, informational images, and headings make a world of difference.
  • Before creating content, make sure you are solving your target audience’s problem or helping them come up with a solution in some way. When you create content, make sure it is the right content.
  • Find what avenue works best for you and be consistent. Would you rather write (blog), talk (podcast), or video yourself (start a YouTube channel)? Pick one and create the best content you can for that specific medium.

Video

You don’t need a full production team to create great video content. Short and sweet videos that are only 15 seconds long do just the trick. These can be in your Instagram story, Snapchat, or even just a 15-second video you made real quick on your iPhone but it looks semi-professional. Using video as part of your marketing strategy is basically magic, it magnetizes people around you to your brand which is pretty cool. It may be a tad more difficult than just using a photo, but it is SO worth it!

Live Video

Going live freaks everyone, there are so many things that could go wrong after you hit the “live” button. Conquering that fear is extremely worth it though because the reach of a live video far surpasses any type of post you could do. These types of videos connect you with your audience more and help you build a genuine relationship with them.

If going live still freaks you out, just remember that live broadcasts:

  • Get incredible reach and engagement
  • Build relationships with those who follow you
  • Bring a personal side to your brand
  • Are a creative way to market a product, service, or upcoming webinar

There are plenty of reasons to go live. So make sure this is an integral part of your marketing strategy this year!

Social Media

Social media is evolving every week with new updates it seems. When you’re a business owner you have to wear a few hats and adding social media on top of that can get overwhelming. Choosing to run every social media platform out there just isn’t feasible. Take time to really analyze where your target audience is spending most of their time. For me, it is Instagram, Pinterest, and Facebook. So with my marketing strategy, Those are the platforms that I really focus on. They are the platforms that I am actively engaging with my followers on and diving in every day.

Pick your platforms and create a unique strategy for each. Beat your business overwhelm by simplifying your business and start by simplifying your social media.

Keep in mind that cutting out different platforms may not be a good idea if you have hired someone to take care of them for you. But for the solopreneurs out there who are juggling a million hats know that you don’t have to be everywhere at the same time. Being the best at two specific platforms is way better than being ok on 10+ platforms.

Make Business Buddies

Make sure your marketing strategies include your friends. Affiliate marketing, sharing other business owners content, and building the right relationships can transform your business and truly help you with your marketing this year. You will end up with a group behind you that is willing to help you when you have a product launch or cheer you on when you are getting a little discouraged.

Being a part of a Mastermind is something that I have been considering recently. A mastermind is simply a group of business owners that encourages each other and helps each other stick to goals, make important business decisions, and goes over new strategies to monetize their businesses. It is such a neat concept and I believe it is a very beneficial thing to get involved in!

SEO is Here to Stay

Search engines will always be a thing. Google, Yahoo, Bing, and Pinterest. These platforms are killin’ it simply because people want to be able to type in a few keywords and find the answer to their problem. So it is up to us to provide these solutions for them that way we can show up right in front of them when they are having their dilemma.

Invest time in learning SEO, there are great resources out there.

Online Advertising

Running an ad can be a little more complicated than boosting a post on Facebook which makes it easy to throw our hands up and walk away from the computer. But when ads such as Facebook and Instagram ads are used in a strategic way, you can scale your business in a ridiculously fast way.

If you are wanting to learn more about Facebook ads then you should definitely check out Rick Mulready’s podcast. He’s a genius and I think you’re going to love him + learn tons.

Let me know how your marketing efforts go by implementing some of these strategies into your marketing plan!

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