Guava Shop is a Hawaii based boutique with storefronts in the historic surf town, Hale’iwa of North Shore, and in the little beach town of Kailua. They carry the cutest beachwear and have curated an amazing collection of brands and even have their own line of custom designed Guava items.
When first meeting with co-owner Liz she wanted to make the Guava Shop website more simple and fresh. At the time, their front page featured dated photos of items they no longer carry. There was also about 50 products listed on the front page as ‘featured products’.
What we did was clean up that front page by removing the featured products and got some fresh photos into the homepage slider from recent photoshoots.
From there we moved on to making the customer shopping experience easier by making the path to shopping the site the easiest. We did this by switching up their navigation menu and moving menu items that weren’t priority into the footer.
The last thing that was done was revamping the about page by throwing in fresh photos that portrayed Guava SHop and what they had to offer.
Working with Liz and Kai of Guava Shop was amazing and I’m so glad I was able to do revamp their website for them.