On February 20th I took part in the Pais and Haze design challenge, a creative design challenge where for 10 business days you would design a fictitious brand and identity to go with it. For me, this was something I had never done before since most of my work is all client-focused, going out of my element and designing in a sense whatever I wanted was really fun! I was also able to work my existing skillset and push myself to try new things.
My creative process looked something like this: thinking about a type of business I would like to design for, then going on either Pinterest or Unsplash and sourcing images to create a mood board from. From there I created a color palette that corresponded with the vibe and direction I wanted that brand to take on. Once I solidified the mood board and color palette, I got into the fun part and designed the main logo, then an alternate, and brand mark. For some of the brands, I went the extra mile and really pushed myself creatively and created custom illustrations and patterns.
Take a look at how the 10 brands came out below and if you want you can browse through the hashtag #phbrandchallenge on Instagram to see all the other brands that were created during the challenge.
BRAND ⌇ Casa Romantica
INDUSTRY ⌇ Wedding venue & garden
CONCEPT ⌇ A modern romantic wedding location with Spanish architecture that overlooks the ocean.
BRAND ⌇ Tres Amigas
INDUSTRY ⌇ Restaurant
CONCEPT ⌇Mexican restaurant, owned and operated by 3 friends
TAGLINE ⌇”From our casa to yours”
BRAND ⌇ Pura Terra Clean Beauty
INDUSTRY ⌇ Makeup and Skincare
CONCEPT ⌇Affordable clean beauty products
BRAND ⌇ Island Girl
INDUSTRY ⌇ Lifestyle & sustainability
TAGLINE ⌇”Underneath the palm trees”
BRAND ⌇ Illuminated Atelier
INDUSTRY ⌇Wellness & Woo
CONCEPT ⌇A fancy little crystal shop where you can pop in and get all the latest tools and crystals to bring you inner peace.
BRAND ⌇ Arcilla Pottery Studio
INDUSTRY ⌇ Pottery Art
CONCEPT ⌇an in house studio where you can take classes on how to make pottery using a wheel or go in and stain pre-made pieces
TAGLINE ⌇ “Art you can use”
BRAND ⌇ Smooch Hair + Beauty
INDUSTRY ⌇ Beauty Salon
CONCEPT ⌇a trendy full-service beauty salon where you can get glammed up without any worries.
BRAND ⌇ Casa de las Flores Boutique Hotel
INDUSTRY ⌇ Hospitality
CONCEPT ⌇a trendy boutique hotel full of flowers at every turn
BRAND ⌇ Confectionery Collective
INDUSTRY ⌇ Candy and Confections shop
CONCEPT ⌇ a super cute hole in the wall candy and confection store to satisfy all your sweet tooth cravings
TAGLINE ⌇ “Satisfying your sweet tooth”
BRAND ⌇ Hibiscus Juice Bar
INDUSTRY ⌇ Juicery, smoothies and bowls
CONCEPT ⌇a trendy eco friendly healthy juice bar where you can get an array of different juices, smoothies and smoothie bowls.
TAGLINE ⌇”Straight out of nature”
Which brand was your favorite? Let me know in the comments 🙂